http://www.co3.coop/blog/video-communications-distilled CO3 - management consultancy specialising in CSR and corporate governance Fri, 16 Dec 2011 09:41:13 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.co3.coop/blog/video-communications-distilled/comment-page-1#comment-689 Tom Lauria -- IBWA Wed, 31 Mar 2010 19:27:54 +0000 http://www.co3.coop/?p=376#comment-689 This is Tom Lauria of the International Bottled Water Association. The video you find almost too painful to watch is NOT a rebuttal to Annie Leonard's misleading and facually incorrect video. Our video, "Good Stewards ofthe Environment" was produced to contribute more understanding about the environmental initiatives of water bottlers. We were addressing "World Water Day," not Leonard. Ultimately, what good is slick animation if the content is flat-out wrong? Forgive us our hand-held cameras and our teen presenter -- all are key elements of the You Tube era of video communication. Our video may "backfired" in your eyes, but then you viewed it through the wrong lens. Why would professed environmentalists put down our efforts to re-plant forests, protect shoreline, aggressively recycle and protect groundwater? This is Tom Lauria of the International Bottled Water Association. The video you find almost too painful to watch is NOT a rebuttal to Annie Leonard’s misleading and facually incorrect video. Our video, “Good Stewards ofthe Environment” was produced to contribute more understanding about the environmental initiatives of water bottlers. We were addressing “World Water Day,” not Leonard. Ultimately, what good is slick animation if the content is flat-out wrong? Forgive us our hand-held cameras and our teen presenter — all are key elements of the You Tube era of video communication. Our video may “backfired” in your eyes, but then you viewed it through the wrong lens. Why would professed environmentalists put down our efforts to re-plant forests, protect shoreline, aggressively recycle and protect groundwater?

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