Videos can be a great way to get a point across, and are often more efficient and engaging than plain text. However, if done poorly, they can also backfire, doing more harm than good to a company or industry’s credibility. … Continue reading

Social media, when applied thoughtfully for communications purposes, can be a very useful way of putting a point across or disseminating information. However, it is important to realise that its application for these reasons is still in its infancy and, … Continue reading

‘Best practice’ is a much-used term, that in many instances is pretty hard to define. However, we think that Patagonia’s Footprint Chronicles might just deserve this label, as it sets a very high standard in terms of transparency and creativity … Continue reading

A brief segment on BBC radio this morning brought an imminent piece of UK legislation to our attention. The planned UK Bribery Bill, which has cross-party support, will attempt to bring UK legislation in line with OECD commitments that the … Continue reading

The sheer enormity of what Google has achieved over the last few years is there for all to see. The company and its brand have now become so omnipresent that it’s become quite hard to define what it does and … Continue reading

Back in January, we blogged about the annual Greenpeace survey into the green credentials of the consumer electronics industry and noted that the big players in this area are largely silent (or at least very quiet) regarding discussion of the … Continue reading

UK charity CAFOD, a relief and development agency, recently released a report on AngloGold Ashanti’s proposed gold mine in the Democratic Republic of Congo. In our opinion, it’s one of the better examples of NGO commentary/pressure on the corporate world, … Continue reading

Recent news around Canada’s tar sands, which are being used as a source of crude oil and have attracted a great deal of attention, made us consider the ways in which companies respond to the pressure put on them by … Continue reading

A few weeks ago I was rather surprised to come across a project called Accounting for Sustainability which is associated with the Prince of Wales. Further investigation revealed it to be supported by the great and the good drawn from … Continue reading

UK politicians have had a sharp reminder this week, in case they weren’t already aware, of why it is important to take social media into account when designing a communications strategy. A campaign poster, featuring the Leader of the Opposition, … Continue reading