Blog

For a nation that virtually runs on chips, the UK has been a bit slow to catch on to biodiesel – fuel made from vegetable oils – and its emissions-reducing potential.
Good to see then, that PwC, one of the leading accountancy firms, plans to source a good chunk of the energy needed to run its [...]

Whatever your views are concerning the extremely sad and unfortunate events which have unfolded in the Gulf of Mexico recently, it is worth noting the efforts that BP has clearly employed to communicate its response.
The home page of the main company website has largely been taken over by information about the episode. The company is [...]

Not for the first time we were reminded over the last week of the importance of cross-sector CSR initiatives. The solutions for CSR related reputational issues which have become a threat to an entire sector are often so complex that they are beyond the capability of individual companies no matter how large or powerful they [...]

PUMA’s new, more sustainable packaging and distribution system, Yves Béhar’s ‘Clever Little Bag’ has gained a lot of attention over the last day or two. It looks like an intelligent move, and a serious change from standard shoe packaging. By switching to a sheet of folded cardboard inside a recycled PET bag, PUMA will be [...]

One might say that it is a bold Chief Executive indeed who is willing to stand up and declare that he does not drive his business by concentrating on the generation of shareholder value. But this is what Paul Polman, Chief Executive of Unilever, the multinational corporation behind some of the world’s most famous [...]

Videos can be a great way to get a point across, and are often more efficient and engaging than plain text. However, if done poorly, they can also backfire, doing more harm than good to a company or industry’s credibility.
Annie Leonard, a US-based activist, narrates The Story of Bottled Water, an animated look at the [...]

Social media, when applied thoughtfully for communications purposes, can be a very useful way of putting a point across or disseminating information. However, it is important to realise that its application for these reasons is still in its infancy and, if not thought through correctly, can have some interesting, colourful, unintended and unpredictable results.
Over the [...]

‘Best practice’ is a much-used term, that in many instances is pretty hard to define. However, we think that Patagonia’s Footprint Chronicles might just deserve this label, as it sets a very high standard in terms of transparency and creativity in web communications.
The Footprint Chronicles minisite explores the company’s products, their journeys from design to [...]

A brief segment on BBC radio this morning brought an imminent piece of UK legislation to our attention. The planned UK Bribery Bill, which has cross-party support, will attempt to bring UK legislation in line with OECD commitments that the country made some time ago. One effect will be to make companies criminally liable for [...]

The sheer enormity of what Google has achieved over the last few years is there for all to see. The company and its brand have now become so omnipresent that it’s become quite hard to define what it does and why. Google is here, there and everywhere and it’s not going away.
Google’s activities were, until [...]