‘Best practice’ is a much-used term, that in many instances is pretty hard to define. However, we think that Patagonia’s Footprint Chronicles might just deserve this label, as it sets a very high standard in terms of transparency and creativity in web communications.
The Footprint Chronicles minisite explores the company’s products, their journeys from design to production, and provides a large amount of data on power usage, water usage, greenhouse gas emissions…the list goes on. The site links subtly back to the corporate website, where you can buy the products, or read about Patagonia’s approach to sustainability. It’s thorough, that’s for sure, and is well worth checking out for some inspiration.
