BP – online crisis communications
Whatever your views are concerning the extremely sad and unfortunate events which have unfolded in the Gulf of Mexico recently, it is worth noting the efforts that BP has clearly employed to communicate its response.
The home page of the main company website has largely been taken over by information about the episode. The company is also supplying information to the American authorities who have set up a website for the same purpose. BP is also extensively applying social media.
BP is using pictures, videos and bulletins concerning the progress that is being made to stem the flow of oil. The online information prominently showcases contact details, media statements made by company executives, company responses to government statements, suggestions for volunteers and records the efforts being made to limit the environmental damage associated with the incident.
The reputational harm that BP has incurred following the accident has obvious ramifications for the long-term management of the business. The company is, however, making a considerable effort to ensure that this is not made worse through poor communications.
