Videos can be a great way to get a point across, and are often more efficient and engaging than plain text. However, if done poorly, they can also backfire, doing more harm than good to a company or industry’s credibility. … Continue reading
Social media, when applied thoughtfully for communications purposes, can be a very useful way of putting a point across or disseminating information. However, it is important to realise that its application for these reasons is still in its infancy and, … Continue reading
‘Best practice’ is a much-used term, that in many instances is pretty hard to define. However, we think that Patagonia’s Footprint Chronicles might just deserve this label, as it sets a very high standard in terms of transparency and creativity … Continue reading
A brief segment on BBC radio this morning brought an imminent piece of UK legislation to our attention. The planned UK Bribery Bill, which has cross-party support, will attempt to bring UK legislation in line with OECD commitments that the … Continue reading
