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Monthly Archives: March 2010

31 Mar 2010

Videos can be a great way to get a point across, and are often more efficient and engaging than plain text. However, if done poorly, they can also backfire, doing more harm than good to a company or industry’s credibility.
Annie Leonard, a US-based activist, narrates The Story of Bottled Water, an animated look at the [...]

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22 Mar 2010

Social media, when applied thoughtfully for communications purposes, can be a very useful way of putting a point across or disseminating information. However, it is important to realise that its application for these reasons is still in its infancy and, if not thought through correctly, can have some interesting, colourful, unintended and unpredictable results.
Over the [...]

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16 Mar 2010

‘Best practice’ is a much-used term, that in many instances is pretty hard to define. However, we think that Patagonia’s Footprint Chronicles might just deserve this label, as it sets a very high standard in terms of transparency and creativity in web communications.
The Footprint Chronicles minisite explores the company’s products, their journeys from design to [...]

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1 Mar 2010

A brief segment on BBC radio this morning brought an imminent piece of UK legislation to our attention. The planned UK Bribery Bill, which has cross-party support, will attempt to bring UK legislation in line with OECD commitments that the country made some time ago. One effect will be to make companies criminally liable for [...]

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